With the holidays fast-approaching and people saving up for all the expenses they entail, one (reasonably) low-cost way to have a good time before then is to take in a movie. And boy, are audiences taking in the newest installment of the James Bond-franchise, Skyfall.
It would be tempting to think that with the Cold War-era long gone and the 007 series now a half-century old, James Bond might have started to lose some of his box office mojo. Further, with the film’s studio, MGM, declaring bankruptcy two years ago, leading to serious release delays and even the necessity of hiring director Sam Mendes off-budget, Skyfall could have skyfallen flat on its face. Not so.
The film grossed an impressive $87.8 million in receipts this opening weekend, making it the most successful domestic debut in the history of the storied film franchise.
Buoyed by (forgive me, Bond fans, but it’s true) more Bourne Identity-style action, sweeping cinematography, a more serious and less hokey script, a relatively fresh-faced Bond in Daniel Craig, and a Bond Villain with some serious acting chops, (Javier Bardem), the movie is cleaning up, while not cleaning out viewers’ wallets.
No matter the state of the economy, the stock market, or lingering election emotions on either side—and possibly, in part, because of those things—people want to be entertained. And the film is also proving we, who came before The Age of Bieber, are still a potent box office force. It’s not just shy-guy-haircut teenyboppers driving sales: by a ratio of three-to-one, tickets were purchased by moviegoers over age 25.
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This more serious, more internally tortured Bond has also proved pretty resilient.
Chastened by a lackluster box office performance by the film’s Bond-series predecessor, 2008’s Quantum of Solace, Sony studio executives were worried audiences had finally been shaken—not stirred—by 007’s exploits. And with all the drama surrounding this action pic, some thought Skyfall had the potential for disaster, maybe even to become the death knell for filmmaker Albert Broccoli’s landmark contribution to the cinematic world.
But it seems, for all its struggles, Skyfall has borrowed some of that old Goldfinger magic, showing that 007 still has the Midas Touch—for American audiences and theatres.
(Plus–*tiny spoiler alert*–James Bond gets back behind the wheel of his trademark Aston-Martin in this one. And that’s a good thing as far as this Quizzologist is concerned.)
Are YOU planning on seeing Skyfall? Seen it already? What did you think–was it worth the price of admission?